*Provide leadership, strategy and transformational insights to the strategic digital marketing function.
*Develop, manage and drive the digital marketing agenda in the country.
*Effectively manage digital marketing budgets to yield the most optimum result
*Manage and coordinate all the internal communications activities for the country, to ensure clarity and transparency
*Responsible for consistency of country internal communications with regional / Group themes
*Build profile of business and management team internally within the country, with a focus on ensuring employees at all levels have a clear understanding of strategy, business capabilities and achievements, thought leadership, management expertise, and community initiatives
*Manage and co-ordinate all internet content, intranet sites and structure/design/issuing of internal e-newsletters
*Manage and co-ordinate all social media communications
*Responsible for online communications, social media channels management, campaigns and content strategy
*Drive digital marketing initiatives that will drive online acquisition, digital channel utilization as well as brand awareness
*Drive and manage Paid, Owned and Earned media across Online/Mobile
*Drive the deployment of Always On Paid Media strategy
*Ownership of the Group Internal Communications policy in country.
*Lead and coordinate the internal communications strategies consistent with business strategy and directly supporting business operations and the achievement of business goals.
*Work with CEO closely to address the CEO message & communication effectively across the Bank.
*Work closely with the Group Brand and Marketing team to guide the strategic direction and leadership of internal and external corporate brand plans to ensure that the role of the corporate brand and values are fully understood.
*Develop and manage end to end Digital Marketing campaigns working closely with the Retail Products, Digital banking and Agencies
*Understand and drive the deployment of Performance CPA/CPL model in Paid Media for Online Acquisition
*Understand the levers and drive the and drive the performance of Owned Media properties and optimize to drive business KPIs
*Understand and supervise SEO implementation and improvements to the site content, usability, design
*Drive implementation and tracking of Social Media campaigns and drive fan base across platforms such as Facebook, LinkedIn and Twitter
*Ensure adherence to the desk operating instructions for the role
*Follow best practices to allow for solutions that are in line with the Digital marketing and Internal communications *strategies globally and partner with COEs to ensure end-to-end alignment is in place
*Identify areas for process improvement and recommend areas to improve functional effectiveness and improve operational efficiency
People and Talent:
*Develop talent pool and transfer knowledge for future growth and continuity
*Demonstrate shift towards anticipation of risk
*Active involvement in Risk Management, both reputation and operational to ensure they are proactively identified and mitigated and all issues are reported/escalated in a timely manner in line with Group and local policies and procedures
*Work with the sub-regional Head of Corporate Affairs and Brand & Marketing to manage key projects and strategy changes that need to be communicated across the Bank.
*Manage digital marketing budget and internal communications budgets within limits, with a culture for cost management.
*Accountable for digital marketing and internal communications governance to ensure consistency in implementation for both functions within the guidelines
*Engage the full suite of internal communications tools when delivering key initiatives, from social media to the intranet to videos and mobile phones
*Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country. Manage crises and proactively deal with threats.
Method of Application
Interested and qualified? applicants or candidates should forward a copy of their CV's to C or forward their name, qualification, mobile number and post applying for to the message box or to the mobile number stated on this advert.
NOTE: NOT ABIDING TO THIS ADVICE WILL LEAD TO TOTAL DISQUALIFICATION, ONLY SHORTLISTED APPLICANTS WILL BE CONTACTED